Founded in 2007, Spongelab Interactive is a leader in advancing the integration of cutting edge
technologies for teaching and learning purposes. Their mission is to educate
students in the sciences by building content-rich immersive teaching tools
designed around discovery-based learning that are accessible to educators and
learners at school, at home and in the general public. Spongelab Interactive
builds their own products and offers custom production services for the
global education community. Their unique approach around integrating
educational design with advance web & gaming technology is planting the
seeds for continued innovation of advanced communication and education
products. Spongelab is based in Toronto, Ontario, Canada.
Our Mission
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We strive to inspire a generation of learners passionate about the world around them! In our immersive learning approach, we employ unique educational strategies, using 3D environments and game-based learning, integrated with intelligent feedback, and asset-integrated assessment. Our expertise in scientific content and educational methods, provides exclusive consulting, design, and production services for all learning communities
Our Founders
Andrea Bielecki, HBSc.
In addition to Spongelab, Andrea is Managing Partner of InViVo Communications Inc., a leading edge healthcare interactive company. As a founder of InViVo, over the last 8 years she has developed an award-winning team who bring their strategic, scientific and technical expertise to all aspects of promotion and education for their global pharmaceutical and biotech clients. Andrea’s powerful combination of scientific, technical and business expertise gives her remarkable insight into how the bar can be raised in healthcare communications with the use of evolving animation and interactive technology.
Reg Bronskill
In addition to Spongelab, Reg is a partner in InViVo Communications and the President & CEO of The Bronskill Group, Inc. He is an internationally renowned producer, strategic creative consultant, and experiential communications expert. Through Bronskill & Co., Reg has produced world-class interactive events including Major League Baseball’s All-Star Fan Fest, events for the National Hockey League and has been the developer for major public exhibits including the Canadian Pavilion at Expo 2000 and Hockey Heritage North.
Jeremy Friedberg, PhD.
With a Doctorate in molecular genetics & biotechnology from the University of Guelph, Dr. Friedberg has been extensively involved in both public and private scientific education outreach programs, teaching about all aspects of biology. He has consulted, designed, and developed interactive education assets for audiences from textbooks to museum style exhibits. Dr. Friedberg has been teaching for over 10 years and has taught at a number of Ontario Universities including the University of Western Ontario, the University Guelph, Wilfrid Laurier University, University of Waterloo, and the University of Toronto.
The Sponge
Need we say more!
Some of our Clients
> University of Guelph
> Let's Talk Science
> Federation of American Scientists
> McGraw-Hill USA
> McGraw-Hill Ryerson
> Purdue University
> Heroic Film Company
Partners
> Ontario Centres of Excellence
> Ontario Media Development Corporation
> Centennial College
> CONII
> MITACS
> York University
Zero Waste Initiative
Spongelab Interactive: Zero Waste Initiative
What is our Zero Waste Initiative?
About 2,500 tonnes of unwanted CDs are thrown away every year. Because of the added complexity of recycling CD ROMs, CDRs, and DVDs, only a few regions offer this service.
To help combat this problem, we have switched all of our software distribution from solid media to direct digital download. We prefer to only print CDs for our users who lack an appropriate internet connection or who specifically require solid media.
We appreciate your support in helping reduce waste associated with software distribution!
For more information on our Zero Waste Initiative, please contact us.
